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If you are one of our Swiss customers, you have probably had the pleasure of meeting Diego by now: He joined our sales force about a year ago and has been supporting surgeons and hospital staff across Switzerland. Liaising with customers across a country with three official languages is no easy feat for most people, but Diego is up to the task: He is fluent in Italian, French, Spanish, German — and even in Swiss German, which most non-native speakers find impossible to master. Naturally, he also speaks English, as well as some Romansh and Dutch.
“I guess I do have a knack for learning languages,” he admits. “It doesn’t require a lot of active studying for me — I just read a lot, watch movies, and try to talk to people as much as possible wherever I am.”
Diego’s mother tongue is Italian: He was born in Bonate Sotto, a small town nestled between Bergamo and Lake Como. The town has roughly 5,000 inhabitants — many of whom, Diego jokes, are family members. “The northern part of Italy has a reputation for being very industrious,” Diego says. “I definitely also saw that in my parents, who worked a lot running a family business when I was growing up.” Diego pitched in on the weekends to make some extra pocket money. Like many young boys in Italy, he dedicated his remaining spare time to playing soccer at the local club.
Being an avid soccer player also meant getting injured every once in a while. Through those experiences, Diego came into contact with doctors and physiotherapists early on, which sparked his interest in a career in the healthcare sector. At age eighteen, he packed his suitcase and headed to Eindhoven in The Netherlands to study physiotherapy. “I could have done a similar program in Italy, but I was craving an international experience. I left with maybe 200 Euros in my pocket,” he says.
For the next four years, Diego worked evenings and weekends at a restaurant while studying full-time. “The hardest part was having to stick around for work during the summers.” Since he didn’t have enough time to play soccer, Diego rediscovered his passion for rock climbing, yet another sport he had loved since he was a kid, spending summer holidays in the Dolomites. “Which was kind of ironic, obviously,” he says with a chuckle. “In a country with no hills, I was limited to indoor climbing.”
Eager for even more international exposure, he completed physiotherapy internships in Toronto, Canada and Perth, Australia. Then, in 2017, he decided to relocate to Switzerland for a new job opportunity. Over the following years, he worked in practices across Western and Central Switzerland, gradually taking on more managerial responsibilities. “I still really enjoyed working with patients, but I also felt like I needed a new challenge,” he recalls.
For a while, he considered starting his own physiotherapy practice, studying medicine, or even pursuing a PhD. Ultimately, he decided to pursue a Master of Science in Sports and Exercise Medicine at the University of South Wales. It wasn’t long after completing the program that Diego started to actively consider moving into a trauma sales role. “I actually knew a few physiotherapists in the US who had made a similar career change, and it sounded like the exciting challenge I had been waiting for,” Diego says.
When he started to research the industry and potential employers in Switzerland, he soon discovered Bonebridge, which happened to be recruiting. “I was really impressed by the fact that the company was founded by clinicians,” he says. “And of course the team was a major draw — everyone is really motivated and driven, which felt like a great fit.”
In his day to day, Diego enjoys the versatility of his role and the constant learning opportunities, especially in the operating room and through workshops at the hospitals. One of the most challenging aspects of his job is the unpredictability of trauma cases, which can be rescheduled at short notice. Diego’s days sometimes don’t go as planned, meaning it takes an extra effort to balance work with family life.
Family is very important to Diego: He met his wife Jaquilyn in Switzerland in 2018 — a rather unlikely encounter, Diego recalls: “My wife is American, from Orange County, California, and she was traveling around Europe when we met. That was only about eight months after I had moved here.” In 2023, the couple welcomed their firstborn son, Liam.
Since 2020, the family has lived in Hergiswil, a small town on beautiful Lake Lucerne and at the foot of the famous Mount Pilatus. “It’s the perfect location to explore the country and do lots of outdoor activities like climbing, hiking, or trail running,” Diego says. “And it’s also a great homebase for international travel. Before Liam starts school in a few years, we’d definitely like to plan a few major trips as a family — maybe to New Zealand or South Africa. I could even start learning Afrikaans.”